About Us

        Identity was founded by Yusuke Muteki and Kazuma Ban, who met in high school in Japan. Despite having no money or prior business knowledge, and lacking familiarity with the apparel industry, they both shared a vision to create a community through clothing.

     

       With a firm belief in the importance of taking the initial step, they are now dedicated to empowering young dreamers, mirroring their own journey, to transcend their limitations and actively pursue their dreams.